Skip to main content

How can we generate leads for our product or service?, What are the key factors which tends the buyer to buy our product or service?, As per the Buyer Resolution Theory, What are those five questions that are required to be answered before a prospect buys the product?

 How to learn making customer strategy through case study. (PART -3)

How can we generate leads for our product or service?

There are various sources by which we could bring prospects towards our product or service such as

●      Enquirers

●      Trade Journals

●      Cold Calling

●      Digital sources

●      Product Fair


What are the key factors which tends the buyer to buy our product or service?



1. A need or say demand in the market of that product (for example- say in the places where children population is more, there the sales of Hershey's chocolate will be more).
 

2.  A reasonable budget - the budget must be made in such a way that the prospective can afford it, neither too high nor too cheap budget but the average sufficient budget must be made.
 

3.    The authority to buy- an impact must be created to empower the prospect to take action or say decision making process.
(For example- In India company name 'patanjali' is playing such role of governing the decision making of prospect).
 

4. (Greetings + Feedback)- After the sales of a particular product it requires a feedback for improvement of product so it must be taken from prospect in a grateful and sincere manner, and also apologies if prospect is dissatisfied.


As per the Buyer Resolution Theory, What are those five questions that are required to be answered before a prospect buys the product?


Buyer Resolution Theory:

1)   Why should I buy: A chocolate bar that doesn't test the tongue, yet welcomes you to appreciate many bites. What's more, you must love the manner in which the bar breaks separated into immaculate rectangular fragments, as though it's intended to be appreciated in little pieces over a long day. You've likewise got the chance to adore the bar's bundling — an announcement in simplicity, if at any point there was one

2)   What Should I buy: Hershey’s has huge variety of list of chocolates depending upon the customers choice.

3)   Where should I buy: Hershey’s chocolates are available at all variety retail stores and we also have our stores in all major malls like Walmart.

4)   What is the fair Price: Hershey’s product gives the value to the price of product. Quality, taste and branding itself adds the value to the price of chocolates.

5)   When should I buy: For B2C transaction, customer can buy anytime they need, and in B2B, the companies can buy the product on the basis of their total stock requirement.

--- !!! Happy Reading !!!--- 

Please do leave your comment below in the comment section 

Your feedback is always welcome.

© punchTank


Comments

Post a Comment

Popular posts from this blog

Lessons learned from a bicycle.

M y Bicycle tales 🚲 I vividly remember my first cycling experience on a Hero 'Cyclone' bike, a sky blue colored that belonged to my elder sister. As a child, riding that cycle felt like a privilege, but due to my height, it wasn't the perfect fit for me. My parents always reassured me that once I grew taller, my sister would lend it to me. I longed for the day when I could ride that cycle. Finally, in 7th grade, my patience paid off. My sister offered me the Cyclone bicycle. The feeling of joy I experienced that day is indescribable. For two months, I felt like a prince, seizing every opportunity to go outdoors with my bicycle. Whether it was fetching groceries, to buy milk, or helping my dad with bringing hardware accessories from nearby store, I was always ready for a ride, exploring the streets near my home. But one unfortunate day, tragedy struck. Returning home from my tuition classes, my  Cyclone bicycle was nowhere to be found. Panic set in, and I rushed to a nearby...
Post a Comment
Read more

Basic knowledge of cars which everyone should have.

Let’s drive towards the automobiles industry. A.    Well-known car manufacturing companies with their country of origin. ·       Mercedes, AUDI, BMW, Volkswagen, Porsche - Germany ·       TATA, Mahindra, Maruti -India ·       Suzuki, Isuzu, Honda, Toyota, Nissan, Mitsubishi, Datsun – Japan ·       Ford, Chevrolet - America ·       Hyundai, Kia - South Korea ·       MG Motors - China ·         Landrover, Jaguar, Mini – England   B.    Types of cars ·       Hatchback ·       Sedan ·       SUV (Sport Utility Vehicle) ·       Coupe ·       Limousine ·       ATV (All Terrain Vehicle) ·     ...
Post a Comment
Read more

How to know behavior patterns of the buyer like their basic needs, influences and motives?

 How to learn making customer strategy through case study. (PART -2) How to know the buyer behavior patterns like their basic needs, influences and motives? Maslow’s Hierarchy of Needs   1)    Social Needs:- Buyers are conscious towards numerous variables of chocolates like structure and size of the chocolate, its consistency in the mouth, contact, its softening and so forth. There are different elements like moral obligation of Hershey’s company and corporate social duty influences the buying choice of the chocolate customers. For instance corporate social duty of the organization incorporates lawful consistence, ecological issue and so on. In assembling the item organization ought to pursue the principles and controls made by the controllers of the business. Hershey dependably pursued the legitimate necessities of the chocolate manufacturing industry. Likewise the corporate social obligation of the organization impacts the buyers to consider the organization on...
Post a Comment
Read more