How can we generate leads for our product or service?, What are the key factors which tends the buyer to buy our product or service?, As per the Buyer Resolution Theory, What are those five questions that are required to be answered before a prospect buys the product?

 How to learn making customer strategy through case study. (PART -3)

How can we generate leads for our product or service?

There are various sources by which we could bring prospects towards our product or service such as

●      Enquirers

●      Trade Journals

●      Cold Calling

●      Digital sources

●      Product Fair

What are the key factors which tends the buyer to buy our product or service?

1. A need or say demand in the market of that product (for example- say in the places where children population is more, there the sales of Hershey's chocolate will be more).
 

2.  A reasonable budget - the budget must be made in such a way that the prospective can afford it, neither too high nor too cheap budget but the average sufficient budget must be made.
 

3.    The authority to buy- an impact must be created to empower the prospect to take action or say decision making process.
(For example- In India company name 'patanjali' is playing such role of governing the decision making of prospect).
 

4. (Greetings + Feedback)- After the sales of a particular product it requires a feedback for improvement of product so it must be taken from prospect in a grateful and sincere manner, and also apologies if prospect is dissatisfied.

As per the Buyer Resolution Theory, What are those five questions that are required to be answered before a prospect buys the product?

Buyer Resolution Theory:

1)   Why should I buy: A chocolate bar that doesn't test the tongue, yet welcomes you to appreciate many bites. What's more, you must love the manner in which the bar breaks separated into immaculate rectangular fragments, as though it's intended to be appreciated in little pieces over a long day. You've likewise got the chance to adore the bar's bundling — an announcement in simplicity, if at any point there was one

2)   What Should I buy: Hershey’s has huge variety of list of chocolates depending upon the customers choice.

3)   Where should I buy: Hershey’s chocolates are available at all variety retail stores and we also have our stores in all major malls like Walmart.

4)   What is the fair Price: Hershey’s product gives the value to the price of product. Quality, taste and branding itself adds the value to the price of chocolates.

5)   When should I buy: For B2C transaction, customer can buy anytime they need, and in B2B, the companies can buy the product on the basis of their total stock requirement.

--- !!! Happy Reading !!!--- 

Please do leave your comment below in the comment section 

Your feedback is always welcome.

© punchTank